QuoteKit vs ServiceBro - An Honest Comparison

What they have in common

Both QuoteKit and ServiceBro offer embeddable quote calculators for service businesses. Both can be added to a website. Both allow customers to get a price without calling. That is where the similarities end.

What ServiceBro includes

ServiceBro is a free quote calculator tool. You configure your services, set your prices and embed a calculator on your website. Customers fill in the form and get a price based on what you have set.

It is a straightforward tool and the free price point makes it accessible for businesses that want to try instant quoting without a monthly commitment.

However, ServiceBro has significant limitations compared to a full quoting and lead capture system. It does not capture customer contact details as part of the quote flow. It does not send you an email notification when someone gets a quote. It does not have a leads dashboard where you can track enquiries. It does not support distance-based pricing using Google Maps. It does not have a booking system or booking calendar. It does not send automatic confirmation emails to customers.

In other words, ServiceBro gives customers a price. QuoteKit gives customers a price and captures a lead at the same time.

What QuoteKit includes

QuoteKit includes the instant quote calculator plus the full lead capture and booking system that ServiceBro lacks.

Every quote captures the customer name, email and phone before showing the price. You receive an instant email notification with their full details. The lead appears in your dashboard where you can track status, update notes and mark the job as booked, contacted or declined.

For courier and removal companies, QuoteKit uses Google Maps to calculate real road distance and price jobs accurately based on actual route distance rather than straight line estimates.

Customers can request a booking date from the widget. You confirm or decline from the dashboard. They get an automatic email either way. Confirmed jobs appear on your calendar.

QuoteKit also supports automatic surcharges for same-day, evening, weekend and bank holiday jobs, VAT display, PDF quote download and a floating popup embed option in addition to inline embed.

The main difference

ServiceBro is a price calculator. QuoteKit is a lead capture and booking system that includes a price calculator.

If you only need to show customers a price and nothing else, ServiceBro is free and adequate. If you want to capture those customers as leads at the same time - which is the whole point of having a quote calculator on your website - QuoteKit does that job properly.

A customer who uses ServiceBro to get a cleaning price and then leaves your website without leaving their details is a missed lead. A customer who uses QuoteKit gets the same price but also submits their name, email and phone. One of those businesses wakes up to leads in their inbox. The other does not.

Pricing

ServiceBro: Free

QuoteKit: From £19 per month billed annually, or £29 per month. 14-day money-back guarantee.

For a service business that relies on converting website visitors into paying customers, the question is whether capturing leads automatically is worth £19 per month. One additional job per month from the lead capture more than covers the cost for most businesses.